SNS usage can also be driven by a true quantity of other motivations.

SNS usage can also be driven by a true quantity of other motivations.

From the uses and gratifications viewpoint, included in these are information seeking (i.e., trying to find certain information utilizing SNS), identification development (i.e., as a way of presenting oneself online, often more positively than offline) 37, and activity (i.e., for the intended purpose of experiencing enjoyable and pleasure) 38. Along with this, you will find the motivations such as voyeurism 39 and cyberstalking 40 which could have possibly harmful effects on people’ overall health along with their relationships.

It has additionally been advertised that social network meets fundamental human requirements as initially described in Maslow’s hierarchy of requirements 41. Based on this concept, social media satisfies the requirements of safety, relationship, estimation, and self-realization 42. Security requirements are met by social media being customizable in terms of privacy, enabling the users to manage whom to share with you information with. Associative requirements are satisfied through the function that is connecting of, permitting users to ‘friend’ and ‘follow’ like-minded individuals. The requirement to calculate is met by users having the ability to ‘gather’ friends and ‘likes’, and compare yourself to other people, and it is therefore associated with Maslow’s need of esteem. Continue reading

Print Friendly